Purpose first
Use recipient information for a clear and legitimate communication purpose rather than for unrelated or unexpected campaigns.
Compliance & Responsible Messaging
Send messages people expect, can identify and can stop receiving.
AI Tech Messaging is designed for legitimate organisational communication. Clients are expected to use recipient data responsibly, use approved Sender IDs, respect opt-out requests and avoid deceptive, harmful or unsolicited messaging practices.
Core principles
Responsible messaging starts before the first SMS is sent.
Good messaging practice combines a legitimate communication purpose, accurate recipient data, clear sender identity, appropriate consent or other lawful basis, and a practical way for recipients to stop marketing messages.
Know your audience
Maintain recipient lists that are relevant to your organisation and communication purpose.
Identify the sender
Use an approved Sender ID that helps recipients understand who is communicating with them.
Respect recipient choices
Marketing recipients should have a clear and practical way to opt out, and opt-out requests should be honoured.
Consent, transparency & opt-out
Direct marketing requires more discipline than operational alerts.
Kenya's data protection framework places obligations on organisations that use personal data for direct marketing. Clients should make sure their collection, notice, consent and opt-out processes fit the purpose for which they are messaging recipients.
Marketing and promotional SMS
- Tell people when their number will be used for direct marketing.
- Use appropriate consent or another lawful basis that applies to your circumstances.
- Provide a simple opt-out route and honour opt-out requests.
- Do not disguise the identity of the organisation behind the message.
Service and operational communication
- Keep messages connected to the service or relationship the recipient reasonably expects.
- Avoid adding promotional content where the recipient did not expect marketing.
- Keep recipient information accurate and limited to what is needed.
- Use clear wording so alerts, reminders and notices are not misleading.
AI Tech does not provide legal clearance for your campaign.
The platform provides messaging controls and onboarding checks, but each client remains responsible for the legality of its recipient lists, content, consent process and communications.
Kenya context
Organisations using personal data for commercial or direct-marketing purposes should review the Data Protection Act, 2019 and applicable regulations and guidance from the Office of the Data Protection Commissioner. Sector-specific requirements may also apply.
Sender identity
Use an approved Sender ID and keep ownership clear.
Sender IDs should represent the organisation or brand that is actually communicating. AI Tech's onboarding process separates Sender ID review from operational activation so a messaging account is not treated as live merely because onboarding has reached 100%.
Review Sender ID Requirements- 1
Use an identifiable name
Request a Sender ID that clearly relates to your organisation, service or recognised brand.
- 2
Provide genuine documentation
Business and administrator documents used during Sender ID onboarding should be accurate and current.
- 3
Wait for approval
Do not represent a requested Sender ID as approved until the relevant approval process is complete.
Suppression & list hygiene
Do not keep sending to people who have asked you to stop.
Suppression controls are a practical safeguard for responsible direct marketing. They help prevent a recipient who has opted out from being re-added casually to future marketing campaigns.
Record opt-outsKeep a usable record of recipients who have asked not to receive further marketing messages.
Clean imported listsCheck contact lists before campaigns so suppressed or irrelevant recipients are not included.
Avoid list recyclingDo not bypass an opt-out simply by importing the same number again through another file or campaign.
Separate purposeKeep marketing lists distinct from contacts held only for service, support, admissions, billing or other operational purposes.
Prohibited misuse
AI Tech Messaging is not for deceptive, abusive or unlawful messaging.
Accounts may be restricted or suspended where activity creates material risk, violates platform rules or is inconsistent with legitimate business messaging.
Do not impersonate
Do not use a Sender ID, message format or content designed to make recipients believe the message came from an unrelated organisation.
Do not deceive
Do not send fraudulent offers, phishing links, false payment requests or messages intended to obtain credentials or money dishonestly.
Do not harass
Do not continue marketing to recipients who have clearly requested that the communication stop.
Do not misuse personal data
Do not use contact information for a materially different purpose without considering the legal basis and recipient expectations.
Do not bypass controls
Do not attempt to avoid Sender ID, account, suppression or operational restrictions built into the service.
High-risk or unlawful content
Messaging that is unlawful, fraudulent, threatening or otherwise prohibited by applicable law or telecommunications requirements is not permitted.
Shared responsibility
The platform can enforce controls, but the client controls the message.
AI Tech manages platform access and operational safeguards. The client determines who is contacted, why they are contacted and what message is sent.
AI Tech SolutionsPlatform access, onboarding, Sender ID workflow, account restrictions, operational safeguards, suppression features and support.
Client organisationRecipient list legality, consent and notices, message content, campaign purpose, staff access, opt-out handling and sector-specific obligations.
Client staffUse only authorised contacts and approved messaging workflows; protect account access and report suspicious activity.
Not legal advice
This page explains AI Tech's responsible-use expectations and general compliance considerations. It is not a substitute for legal advice or sector-specific regulatory guidance.